CN / EN

News

IED offers a full range of international trade show booking services for businesses, including medical, industrial, and electronic trade shows.

Five key points of brand planning

In the current market competition pressure of all walks of life is very big, how to do a good brand planning is the key factor affecting the enterprise and the product can keep up with a level. Pay attention to us, learn more industry information!

 

1. Brand name

If a brand from scratch to get the attention of consumers and market, and trust that you will need to help companies take a profound meaning of brand name, which can not only help to do a good job of marketing promotion, save a lot of time and manpower cost, more important is can let consumer in the shortest possible time to remember our brand name.

 

2. Brand positioning

Whether a brand has a good market development space, the key is to see whether the brand positioning is accurate. Because the competition between various industries has become increasingly fierce, in order to leave a deep impression in the minds of consumers, it is necessary to have a very obvious differentiation positioning with the competitive brands.

 

This can not only have a very good and competitive brand has a very obvious difference, more importantly, can create differentiated brand influence in the industry, so brand positioning directly affects the future strategic development of enterprises.

 

1561360802880511.png


3. Core values of the brand

If a corporate brand wants to be firmly remembered by consumers, it needs to continuously promote its core brand values. In the process of brand promotion, in order to have different value points from the competitive brands, it is necessary to be able to use one sentence to reflect the core value points and interest value points of the brand in brand planning, which is also the real purpose of brand planning.

 

4. Brand image

If a brand wants to be successful, it not only needs good products or services, but also needs to build its brand image. If we want to attract consumers' attention and satisfy their aesthetic experience through the brand image, we need to package the brand image. From logo design to packaging design, store design, brochure design, promotional video planning, and so on, to carry out a full range of brand image design.

 

5. Brand planning scheme

If a brand wants to gain market popularity and influence quickly, it needs to develop a brand planning plan equal to the strength of the enterprise. Only in this way can the plan be truly implemented.